Retailers play a critical role in shaping consumer behavior in the fashion industry. By curating products and creating shopping experiences, they influence how and why consumers select, purchase, and engage with fashion. From department stores to e-commerce platforms, retailers have evolved alongside consumer preferences, offering a blend of accessibility, variety, and personalized services. Understanding these dynamics is crucial for both established retailers and emerging brands looking to thrive in today’s market.
The ready-to-wear (RTW) garment industry has transformed from a small-scale, domestic production model to a globalized, technology-driven sector. However, this shift has brought challenges, particularly in labor practices. While technological advancements offer opportunities for streamlining production, it remains essential for the fashion industry to address the ethical concerns surrounding its global supply chains and working conditions.
The ready-to-wear (RTW) fashion industry has undergone significant transformations since its early days, fueled by technological advances, labor movements, and changing consumer demands. This article delves into the history of RTW, from the invention of the sewing machine to the labor reforms that shaped the industry.
Strategic Merchandising | Strategic Sourcing | Bridging the Gap Between Global Fashion Brands & Manufacturers | Apparel Fluency